Start with a reason.
A useful design makes its purpose legible. Our process moves from understanding the content to testing the decisions that shape its presentation.
Ask a useful question
What does the reader need to understand or do? A clear answer helps separate essential content from optional decoration.
Create a reading order
Give titles, introductions and details distinct roles. A page should support a quick scan as well as a slower, attentive reading.
Establish a rhythm
Consistent spacing and column widths make a system familiar. An exception becomes expressive when there is a clear rule to depart from.
Test in context
The composition should remain useful on a small screen, with enlarged text and through keyboard navigation. Accessibility belongs in everyday design decisions.
About the studies
The material in this journal consists of independent visual explorations. Each study shares a line of reasoning and a small set of practical decisions to try in your own work.